Digital advertising and marketing: only the best ideas worldwide, since 2003

Advergames: who’s playing

February 1, 2004 at 8:43 by Martina Comments

More than forty percent Internet users are reached by advergames. The upcoming Gartner G2 research states it, and it’s quoted on iMediaconnection. Advergaming is a phenomenon and we can see it’s evolving in the wireless world as well.
But we need to remember advergames can prove very profitable only if integrated in a global push, and if marketers take advantage of the opportunity of collecting consumers data. Nothing in the world is free (a part from love, of course :-) . If users want to play, they have to pay, with their personal data…

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