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MMS services consortium jumps on the scene

on February 25, 2004 by Martina Comments

MM4E (Multimedia Mobile for Europe) is a new consortium caims to push forward the industry development of MMS to unlock its huge commercial potential for major brands that require seamless campaigns across Europe. As explained in the press release, Materna, Prosodie and WIN have joined forces. Among the first beneficiaries of the MM4E consortium are anticipated to be companies that are seeking to roll out campaigns around the Euro 2004 Football Championships and the Summer Olympics.

File under: mms campaigns, mms marketing

Practicing MMS campaigns

on July 11, 2003 by adverblog Comments

It’s nice to find online articles published on paper as well, and it surely helps when you’re a blogger I was actually reading this morning the last issue of New Media Age, thinking about posting a reference to new MMS campaigns going on here in the UK. I say here in the UK since I’m currently living in London, for about three weeks attending the Summer School in Marketing at the London School of Economics… All right, enough with me, to get back to MMS, I’ll suggest your reading the article on NMA, since it provides you with a few good examples of big brands like Coca-Cola, starting the first major trials of MMS ad campaigns.

File under: big brands, mms campaigns, mobile branding, mobile campaigns

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