New Media Age reports that Panasonic has recently launched a direct mobile marketing campaign to promote its new X70 mobile camera phone. The campaign features a MMS message sent to MMS-enabled handset subscribers. Given the fact the the average MMS enabled phone is one year old. My questions is: why target people who already have a MMS enabled phone, instead of targeting the campaign to SMS aficionados (long time lovers)?
�MMS Postcard� is a new solution launched by Nokia to enable mobile subscribers with MMS handsets to take a picture and send it instantly to their friends and family as a physical postcard. As Cellular News reports today, that Club Nokia emailed all 750,000 subscribers in Denmark and Norway detailing the MMS Postcard solution, and offering two free postcards to every subscriber.
Mobile messaging will drive data revenue and provide operators with the tools to bring multimedia into the hands of users, according to a new study by IDC. Quoted in a Press Release, Paolo Pescatore, senior analyst for IDC�s European Wireless and Mobile Communications Service, says: Mobile messaging will be the bridge that will assist operators to aid the take-up of mobile data in Western Europe. It is important to remember that mobile messaging allows users to communicate, depending on their needs and acceptance of using that medium. SMS is discreet, direct, and in most cases quick, whereas the first offerings of MMS allow users to send pictures to one another, and IM offers presence allowing users to interact with other users. So much is mentioned and said about killer applications but in terms of potential and current usage of SMS so far, mobile messaging will be the killer cocktail for mobile operators.
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