Mobile entertainment services will propel 3G to become a high-volume, high-revenue industry. Doug Rasor, Texas Instruments’ Vice President and Manager for Worldwide Strategic Marketing, is convinced that ringtones, 3d games, video and multi-megapixel cameras will drive the growth of 3G. Stockwatch reports the press release about Rasor’s presentation at the 3G World Congress:“We must miniaturize the living room entertainment experience in size, but not in performance. Hence it’s critical that we work together on open platforms that allow maximum potential for innovation. We need to take the high-end electronics experience consumers have come to expect from their state-of-the-art digital cameras, camcorders, and game consoles, and integrate that experience into the cell phone. Meeting consumers’ expectations for a secure, state-of-the-art mobile entertainment experience will be a strong step toward making trendy mobile features ‘must-have,’ revenue-generating services.”
“Mobile entertainment has reached the point of consumer validation – We know it’s a market. It’s delivering tangible results and returns.” Golden words by Paul Palmieri, director of business development for Verizon Wireless, quoted in an article on Wired. There’s excitement in the industry for the growing revenues deriving from wireless. The market is reaching a critical mass and new players are entering the arena, bringing content and experience from Europe and Asia. However, as the article points out, some potential growth is being inhibited by the way mobile content is sold.
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