The Mobile Data Association (MDA) has joined forces with UK mobile content players and network operators in a scheme that will protect users from premium rate spam text messaging. The news is reported on New Media Age adding that the project forms part of the UK implementation of the Mobile Content Code, a self-regulation code of practice for mobile operators for content on mobile phones.
Italian carrier Tim has been condemned to pay a 1000 � fine for having spammed a user from Naples. It’s the first time in the country that a firm is charged for mobile unsolicited messages. Actually, Tim has been fined for “privacy violation”, since the promotional sms had been sent without a user’s written permission.
About 57 million Italian users have received today an sms from the Government reminding them about the European Elections during the week-end. The initiative has generated a lot of polemics first, because over 5 million euros have been spent to send the message, second because this is the perfect example of unsolicited communication.
Spam is something you have to take seriously, especially if you’re a player in the wireless industry in which the problem is (fortunately) in its infancy. Silicon reports that Vodafone, in order to prevent MMS based spam, is considering charging business customers for sending multimedia messages. Rob Borthwick, Vodafone’s public policy executive declared:“If you want to send a million messages to our users, you’d better have a million times 10 cents”.
Ehm… not exactly a good news for the mobile marketing industry.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy