Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: netherlands

SpinAwards 2004: call for entries

on January 17, 2005 by Martina Comments

The Dutch awards assigned to the best interactive marketing ideas will be assigned next April. The deadline to submit the entries to the SpinAwards 2004 is February 15th. To have a look at last year’s winners, you can click here.

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Dutch online advertising market flourishing

on November 12, 2004 by Martina Comments

Emerce (in Dutch) reports the online advertising market has grown by 62 percent in the third quarter (with respect to the same period of 2003). According to IAB NL and BBC De Media en Reclamebank which examined datas provided by thirteen companies in the advertising industry (Msn, Lycos, Adformatie, Funda, Wanadoo etc…) there has been a total spending of 14.7 million euros. The amount is slightly lower than the one invested in the second quarter (15.6 million euros) but confirms the extremely positive trend of the Dutch market in 2004.

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Dutch email marketing awards

on September 8, 2004 by Martina Comments presents the nominations for the Dutch email marketing awards 2004. Renault, Transavia/Basiq Air and @home are running for the gold medal which will be assigned on September 15th in Utrecht.

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Show your butt and win a car

on May 7, 2004 by Martina Comments

Daewoo and Sloggi, an unusual partnership to launch a contest to win the car with the best body. Developed by LaMarque Amsterdam, the campaign aims to reach a younger audience than the usual Matiz’ one. As Emerce (in Dutch) explains, women who want to enter the competition have to send the photograph of their buttocks. If you go to you can vote for the best pictures, and get tips to improve your fitness. The best rated will win a Daewoo Matiz. To support the online competition, Daewoo will send out 3 million brochures. Note of the editor: this competition could only be hosted in The Netherlands, homeland of the Big Brother…

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