The Dutch awards assigned to the best interactive marketing ideas will be assigned next April. The deadline to submit the entries to the SpinAwards 2004 is February 15th. To have a look at last year’s winners, you can click here.
Emerce (in Dutch) reports the online advertising market has grown by 62 percent in the third quarter (with respect to the same period of 2003). According to IAB NL and BBC De Media en Reclamebank which examined datas provided by thirteen companies in the advertising industry (Msn, Lycos, Adformatie, Funda, Wanadoo etc…) there has been a total spending of 14.7 million euros. The amount is slightly lower than the one invested in the second quarter (15.6 million euros) but confirms the extremely positive trend of the Dutch market in 2004.
MarketingOnline.nl presents the nominations for the Dutch email marketing awards 2004. Renault, Transavia/Basiq Air and @home are running for the gold medal which will be assigned on September 15th in Utrecht.
Daewoo and Sloggi, an unusual partnership to launch a contest to win the car with the best body. Developed by LaMarque Amsterdam, the campaign aims to reach a younger audience than the usual Matiz’ one. As Emerce (in Dutch) explains, women who want to enter the competition have to send the photograph of their buttocks. If you go to Kontest.nl you can vote for the best pictures, and get tips to improve your fitness. The best rated will win a Daewoo Matiz. To support the online competition, Daewoo will send out 3 million brochures. Note of the editor: this competition could only be hosted in The Netherlands, homeland of the Big Brother…
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