In the UK the Royal Mail is giving customers the opportunity to personalise stamps with their own pictures. For about fifteen pounds you get 20 stamps with your own design to celebrate for any special occasion, marriage, birth or birthday. The service is call “Smilers” and of course is available online, thanks to a technology developed by Proximity London (news via Brand Republic). Also in The Netherlands the local postal service (TPG Post) has recently launched a weblog dedicated to stamps collectors. On Postzegelblog.nl (in Dutch) users can find news and information on the new stamps on the market. The weblog has no clear business plan at the moment, the idea is just to appeal potential stamps collectors and evolve accordingly.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy