This is the first time I hear about an online marketing action by Crocs, the footwear brand everybody has been talking about in the last two years or so. The Crocs Photo Community is an idea coming from Japan, where they’ve launched a website to collect and showcase photos of the Crocs.
The initiative is dubbed “My Crocs Contest” and, at first sight, it doesn’t look very original (visitors are invited to submit photos of themselves and their Crocs, or just of their Crocs). But I like the design of the page, this is why I post about it
Usually I don’t post much about food brands, but this week, maybe because I’m on a diet, I’m finding a lot of interesting news about ice-cream, cookies and now chocolate! Yes, this post is about Nutella the faboulous creamy, chocolaty hazelnut spread everyone loves. Well, I found out they have an online community in Italy (My Nutella) to engage all the fans. Now they have launched an online photo contest in which people have to represent with a shot their relationship with Nutella. Three winners will be awarded every month with a Fuji digital camera. [News via Pubblicità Italia]