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Tag archives: originality

Adidas Celebrates Originality. Or maybe not…

on April 8, 2008 by Martina Comments

Onitsuka Tiger made them OF Japan, Adidas made them FOR Japan. There is a subtle difference in the copy (and maybe even in the concepts) of the two footwear brands presenting their collections to the Asian and International market.

It makes me smile a bit the idea that the second comer, Adidas, celebrates its originality with a campaign that, in my opinion, is not very original. However, if we pass over this “detail”, we can get some food for thought (aka inspiration) out of the Japanese Celebrate Originality website.

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