AKQA has created an insane microsite for Unilever to promote its Peperami Noodles and virally push the new brand extension. Revolution Magazine highlights the innovative aspect of the campaign which features exclusive online video content. The videos present an unlikely Peperami Noodles Army in a series of apparently funny situations. I know the Italian sense of humour is not like the English one (as well as the idea of pasta , but I personally did not enjoy the site, which I found rather silly.
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