More ambitious work for the British Army by Skive. Start Thinking Soldier is an interactive video piece that places you in the role of a commanding officer making decisions in the line of combat. The idea isn’t new and the budget must have been sizable but the production values are excellent and the target audience will enjoy the combination of puzzle and arcade action.
AKQA has created an insane microsite for Unilever to promote its Peperami Noodles and virally push the new brand extension. Revolution Magazine highlights the innovative aspect of the campaign which features exclusive online video content. The videos present an unlikely Peperami Noodles Army in a series of apparently funny situations. I know the Italian sense of humour is not like the English one (as well as the idea of pasta , but I personally did not enjoy the site, which I found rather silly.
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