Ever played with a car configuratior? Change color etc… Play with the most thrilling car configurator ever. Interact with your smartphone or as a remote on your tablet and desktop. Fun stuff to join the chase… Read more…
I love the illustration of this ad that BETC Euro RSCG has created for Peugeot 307. I just wonder how effective it can be… Maybe it’s too artistic… Copy says: Outside, it is a car, inside, it is larger. via Brainstorm #9.
E3 is going to create an online campaign to promote Peugeot new diesel engines. Netimperative reports the effort will debut in July, with a micro-site to support the offline marketing activities. As Matt Ramsay, director at E3 explained, Peugeot’s idea is to engage potential customers from an emotional perspective, not limiting the engine choice to a rational decision. E3 has been recently appointed by Peugeot and will take a share of the company’s £1.5 million digital marketing account.
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