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Tag archives: potentials

The MMS revolution in wireless marketing

on February 26, 2004 by Martina Comments

The power of MMS to deliver branded messages is far more effective than the one of traditional SMS. There are no stats, only positive perceptions in an article on Marketing Directo about MMS’ marketing potentials. In particular the feature gives some hints for the development of cross media promotions TV/mobile, quoting the opinion of Frederic Westerberg of

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