Tamba has recently launched an advergame to support charity organization Comic Relief. The game which is part of the ““Spread the Red” campaing so far has achieved over 130,000 plays and Comic Relief report over 28,000 clickthroughs to their donations page. Project Nerd Buddy is the name of the online campaign Dell just launched to help promote its new remote access computer support service called DellConnect. Jingles for Pringles isn’t just a tongue twister expression, it’s actually a user generated / social networking site, launched in the US and trying to cash on the popularity of American Idol.
The movie King Kong is currently being promoted throughout Europe with an co-marketing campaign together with Pringles. A mini-site (by Grey Interactive) is online featuring the trailer, some downloadable goodies and a few e-cards which aren’t really worth sending. Try leaving the site in the background… sometimes you hear King Kong’s steps and the screen starts shaking. Two advergames are also part of the online effort. Kong Jump (by Inbox Digital) will take a lucky winner to New Zealand. The other one, Find Kong, reproduces the popular three-cards game… you bet your bananas to win
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