Crest, the toothpaste brand owned by Procter & Gamble, is asking Americans to cast their vote and select their favorite flavor. The site, hosted through ePrize, looks like the ones we saw last year during the Presidential Race, and aims at engaging customers with the product marketing choices of the brand. The users who register also gain the chance to win a series of prizes: a trip or a year’s Crest supply. The New York Times has an article by Louise Story to commenting the new promotional idea, created by Saatchi & Saatchi. Traditional marketing techniques are becoming less effective, so we require a shift in the approach to advertising. Engaging customers with online interactivity might be an idea.
Procter & Gamble’s Tide Coldwater detergent is currently promoted with an online effort with a viral touch. DMNews.com explains the site tide.com lets visitors sign up for a free sample of Tide’s newest detergent for washing clothes in cold water as well as refer e-mail addresses of friends. Apparently the campaign is experiencing very good results with a consistent increase in traffic to the site.
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