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Tag archives: tide detergent

Brands and open conversations

on October 16, 2012 by Bridget Comments

We see more and more brands starting open conversations and video responses in the social space - reacting and interacting with fans and trending topics.  Bodyform is the latest to pull through with a very well crafted video response that reveals ”the truth” about feminine hygiene advertising.   Read more…

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P&G promotes online the new Tide Coldwater

on February 11, 2005 by Martina Comments

Procter & Gamble’s Tide Coldwater detergent is currently promoted with an online effort with a viral touch. explains the site lets visitors sign up for a free sample of Tide’s newest detergent for washing clothes in cold water as well as refer e-mail addresses of friends. Apparently the campaign is experiencing very good results with a consistent increase in traffic to the site.

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