Digital advertising and marketing: only the best ideas worldwide, since 2003

Brands and open conversations

on October 16, 2012 by Bridget Comments

We see more and more brands starting open conversations and video responses in the social space - reacting and interacting with fans and trending topics. Bodyform is the latest to pull through with a very well crafted video response that reveals ”the truth” about feminine hygiene advertising. Read more…

File under: Bodyform, la redoute, samsung, social content, social intelligence, social media, tide detergent

P&G promotes online the new Tide Coldwater

on February 11, 2005 by Martina Comments

Procter & Gamble’s Tide Coldwater detergent is currently promoted with an online effort with a viral touch. DMNews.com explains the site tide.com lets visitors sign up for a free sample of Tide’s newest detergent for washing clothes in cold water as well as refer e-mail addresses of friends. Apparently the campaign is experiencing very good results with a consistent increase in traffic to the site.

File under: procter & gamble, tide detergent

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