Publicis France has created a campaign for Kangoo taking advantage of Wallace & Gromit characters. They produced a funny Tv-spot and put online a nice website. Check it out, I think the interface (althought not very usable) is really cool.
Le Grand Prix De l’Internet has assigned its awards (Clics d’Or 2005) last week, recognizing the best French online works. 379 sites and campaigns have been submitted to compete in seven different categories. For what concerns interactive marketing, in the category “Conquerir” (to conquer) the first prize went to the campaign “Euromillions” (Mediaedge:cia / Le labviral – Creativity: MILK) the second to the SNFC and the TGV (by TBWA Interactive) and the third prize was assigned to Renault Modus (by Publicis Networks). TBWA Interactive won also the silver medal for best “institutional site” for the site of TBWA\France. The Renault Modus campaign was awarded also with the second prize in the category “Communicate”.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy