Le Grand Prix De l’Internet has assigned its awards (Clics d’Or 2005) last week, recognizing the best French online works. 379 sites and campaigns have been submitted to compete in seven different categories. For what concerns interactive marketing, in the category “Conquerir” (to conquer) the first prize went to the campaign “Euromillions” (Mediaedge:cia / Le labviral – Creativity: MILK) the second to the SNFC and the TGV (by TBWA Interactive) and the third prize was assigned to Renault Modus (by Publicis Networks). TBWA Interactive won also the silver medal for best “institutional site” for the site of TBWA\France. The Renault Modus campaign was awarded also with the second prize in the category “Communicate”.
Publicis Dialog – Interactive has developed the online presence of Modus, Renault’s latest car. The Italian microsite features games, web movies and other goodies promoting the car with an impressive advertainment approach. What is interesting (or strange?) to note is that the microsite “Crescere? Ma perch�?” doesn’t feature any information about the car, but just presents the mood and the concept. If the user wants to know how Modus is, he has to click on another “hidden” link (on the car’s picture) in order to land to land on Modus’ official site.
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