Renault Modus is online
Publicis Dialog – Interactive has developed the online presence of Modus, Renault’s latest car. The Italian microsite features games, web movies and other goodies promoting the car with an impressive advertainment approach.
What is interesting (or strange?) to note is that the microsite “Crescere? Ma perch�?” doesn’t feature any information about the car, but just presents the mood and the concept. If the user wants to know how Modus is, he has to click on another “hidden” link (on the car’s picture) in order to land to land on Modus’ official site.