Digital advertising and marketing: only the best ideas worldwide, since 2003

“You” on the Cover of ELLE

September 30, 2004 at 1:13 by Martina Comments

HP and ELLE have collaborated to put pictures of everyday women on the cover of ELLE. Throughout the UK, Spain, Germany, Russia, France and Italy, women are being invited to download their favourite picture and personalise the surrounding headlines, to then see themselves as online ELLE cover stars within seconds.
The web site, www.hp.com/uk/ELLE, has been designed for users to easily download their favourite digital photos and then allow HP technology to superimpose their image onto the cover of ELLE within seconds. The �cover-stars� are then able to create their perfect headlines and background colour before printing off the finished pictures. There is also a competition with a top prize of an all expenses paid fashion weekend in London, including accommodation, �1000 spending money and a personal ELLE stylist.
Thanks Sara for the hint!

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