Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: red cross

Student’s corner: Red Cross Blood Trade

on August 4, 2012 by Martina Comments

An eye for an eye, a tooth for a tooth and… blood for blood, a biblical reference applied to advertising to recruit blood donors among youngsters. Donate blood to earn extra lives in your favorite videogames. Read more…

File under: ,

The Student’s Corner: Donation Detector

on April 26, 2012 by Martina Comments

Let’s be honest, when you’re walking around the city and someone asks you for a donation, most of the times you don’t not even try to check if you have change in your pockets. But when you’re go through security at the airport, you cannot escape. You need to pull out the coins and put them on the tray. And that’s exactly where the American Red Cross should ask you for support. Read more…

File under: , ,

Our World, Your Move

on June 9, 2009 by Martina Comments

I’m not a big fan of global charities, like Unicef or the Red Cross, as I always have the feeling they invest too much money in advertising (money that could rather be spent on factual charity actions). I therefore have contrasting feelings also on the Our World, Your Move website which hit my mailbox today.

It’s the first global online campaign by The Red Cross Red Crescent Movement which asks everyone to make the world a better place, starting with a small gesture. The integrated action kicked off about two months ago with the release of a beautiful one minute cartoon film.

Read more…

File under: , ,

The Quiz Queen for the Red Cross

on February 22, 2005 by Martina Comments

Nancy Dell’Olio, the girlfriend of Sven Goran Eriksson, trainer of the England football team, is the host of a new online quiz created by Midasplayer for the British Red Cross. In the game, called “The Quiz Queen” Nancy introduces the players to the game takes them through the question. Netimperative reports up to to five contestants can play each multiplayer game. Players can decide to play competitively for a 35p stake 50% of all proceeds from the game go to The British Red Cross.

File under: ,

Advertise here