Our World, Your Move
I’m not a big fan of global charities, like Unicef or the Red Cross, as I always have the feeling they invest too much money in advertising (money that could rather be spent on factual charity actions). I therefore have contrasting feelings also on the Our World, Your Move website which hit my mailbox today.
It’s the first global online campaign by The Red Cross Red Crescent Movement which asks everyone to make the world a better place, starting with a small gesture. The integrated action kicked off about two months ago with the release of a beautiful one minute cartoon film.
Even if I surely appreciate the use of online media to drive awareness around the issues the Red Cross fights daily, I miss a real, deep interactivity in the project. Maybe I’m a bit disenchanted, but I don’t think that moving around squares of virtual globe can really help awareness and most of all participation in terms of donations or simple word of mouth.
So, generally speaking, I like the concept and the idea of eventually extending the campaign to the digital world, but in the end I feel (and fear) it doesn’t really take full advantage of the power of the Web. What do you think?