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Our World, Your Move

June 9, 2009 at 6:42 by Martina Comments

I’m not a big fan of global charities, like Unicef or the Red Cross, as I always have the feeling they invest too much money in advertising (money that could rather be spent on factual charity actions). I therefore have contrasting feelings also on the Our World, Your Move website which hit my mailbox today.

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It’s the first global online campaign by The Red Cross Red Crescent Movement which asks everyone to make the world a better place, starting with a small gesture. The integrated action kicked off about two months ago with the release of a beautiful one minute cartoon film.


Even if I surely appreciate the use of online media to drive awareness around the issues the Red Cross fights daily, I miss a real, deep interactivity in the project. Maybe I’m a bit disenchanted, but I don’t think that moving around squares of virtual globe can really help awareness and most of all participation in terms of donations or simple word of mouth.

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So, generally speaking, I like the concept and the idea of eventually extending the campaign to the digital world, but in the end I feel (and fear) it doesn’t really take full advantage of the power of the Web. What do you think?

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3 Responses to Our World, Your Move

  1. Mahek says:

    The initiative is really good and if really well conceptualized and executed on digital then it would have created great momentum and leveraged the campaign.

  2. Hi, i totally agree with this sentence : “I always have the feeling they invest too much money in advertising (money that could rather be spent on factual charity actions).”
    And thanks for the news!

  3. Gerdien Stevense says:

    I think the cartoon film is beautifully made but the ‘small gestures’ concept is not really made clear. What has the football that goes from a TV to an African village to do with the ‘small gesture’?
    A lot of advertising is too complex for me. This doesn’t get the message across for me.

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