I was impressed by a sentence I read on The Age: “the mobile phone’s most humble application – SMS, or Short Message Service – has finally attracted the attention of big business”. I wasn’t surprised by the content itself but rather by the use of the adjective “humble” to define SMS. If you think about it, it’s true. SMS is just about 160 characters of text, something that isn’t complex at all if compared to MMS, mobile video, mobile games or whatever else you want to name. A part from this initial consideration, the article is interesting, because it talks the potentials of wireless marketing in Australia.
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