Digital advertising and marketing: only the best ideas worldwide, since 2003

A Tom Tom is forever

on December 19, 2008 by Martina Comments

This Christmas Tom Tom is trying to replace diamonds as the best gift to state your partner your love forever. From The Netherlands Black Magic Marker shares with us an amusing campaign were men promise neverending love to their girlfriends if they get them a Tom Tom for Xmas…

The message to the beloved person can be personalized by uploading a photo of the couple and images from an holiday in which you lost the way while travelling with your partner.

Tom Tom secrets (service)

on November 13, 2007 by Martina Comments

From The Netherlands, an online campaign to explain users the (almost) secret functionalities of Tom Tom. The site highlights a series of features people might not expect to find in a navigator, features that can improve their social relationships and sometimes make their lives easier… I like the idea of presenting the content like an operating instructions book, and I like the concept of the “secrets”, but in my opinion the execution it’s not as good. The experience is not very smooth and the site results to be too wordy, not really interactive. It’s a pity because, as I said, the idea was interesting and could have been exploited better also because, pictured this way the “secrets” do not seem to be secrets at all… The agency it’s Black Magic Marker.

Tom Tom hits the viral way

on September 12, 2007 by Martina Comments

It looks like TomTom found its way to the viral marketing field. Couple of months ago they solved the hit series LOST in 30 seconds, and now there’s a magic touch to the latest product feature Mapshare. With this (very 2.0) feature, users can add and share changes to maps and points of interest. See how it works, especially in the end…

File under: tom tom

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