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Vaseline, Prescribe the Nation

on November 2, 2008 by Martina Comments

Lazy Sunday afternoon, perfect time to go a bit back in time and discover some of the most interesting projects of the last couple of weeks. The first campaign comes from North America, where BBH, New York (campaign strategy), Ogilvy New York (online concept and execution) and (documentary skills) joined forces to create Vaseline, Prescribe the Nation.

Contagious unveils all the details behind the work and allows us to understand why this is one of the most innovative campaigns of the autumn. As you can imagine, positioning Vaseline as the top moisturizer is not an easy task, especially if you want to keep the tone serious…

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