Fans of Bob Dylan will love www.dylanmessaging.com, a simple but extremely smart viral idea to promote his greatest songs compilation due to be released on October 1st. Inspired by one the greatest videos ever, Subterranean homesick blues, the site allows you to create a personalized ten steps message to be spread around using the signs turned by Dylan in the original footage. I definitely find it one of the brightest viral ideas of the year as I’m sure a lot of Dylan’s fans will see it and share it and therefore learn about the upcoming release of the collection. Thanks Romain for the hint.
Axefeather is a website created to promote Axe (Lynx in the UK) among young people. Feather is part of a series of brand building executions aimed at a male target audience of 16- to 20-year-olds. Rather than promoting a specific scent of Axe (Lynx in the UK) deodorants it invites the user to tickle a rather attractive girl lying on a bed with a feather. Depending on where she’s being tickled the girl responds with a variety of wriggly reactions. The site recorded over 2 million visitors in two weeks and has just won The Guardian monthly interactive showcase. The video has been directed by Olivier Rabenschlag who also art directed the design and developped the functionality of the piece. The agency is Dare Digital.
“Create your passion ad” is a funny idea by the belgian agency L G & F to promote the new site of SN Brussels Airlines. The site allows you to create your own personalized ad. Since its launch the site has delivered about 3000 daily “passion ads”. [News via Digimedia (in Dutch), link via
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