Fans of Bob Dylan will love www.dylanmessaging.com, a simple but extremely smart viral idea to promote his greatest songs compilation due to be released on October 1st. Inspired by one the greatest videos ever, Subterranean homesick blues, the site allows you to create a personalized ten steps message to be spread around using the signs turned by Dylan in the original footage. I definitely find it one of the brightest viral ideas of the year as I’m sure a lot of Dylan’s fans will see it and share it and therefore learn about the upcoming release of the collection. Thanks Romain for the hint.
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