Glue London has just launched a new integrated campaign for Virgin Trains with the claim “go greener, go cheaper“. If you care about the environment, you should travel by train, and if you’re not convinced yet this is the right thing to do, have a look at what “the flora and the fauna of Great Britain have to say about greener travel“. As Iestyn from Glue explained me, they had a lot of fun creating the campaign and after having seen the videos, I can understand why The campaign concept is really nice, and the videos are amusing, so it’s a pity that the site lacks of interactivity. In the end, it’s just an aggregator for the campaign videos and to deliver some information about the Virgin Trains green facts.
Virgin Trains has launched a new advertising campaign to explain the changes they have brought to revolutionize train travel in the UK. The Tv spot is very nice but not extremely original, with Cary Grant, Jack Lemmon and other actors of the past traveling on Virgin Trains. A few months ago we saw Gene Kelly dancing in the rain with the new Golf (click here to watch the ad), so the work performed by Rainey Kelly Campbell Roalfe/Y&R cannot be defined as outstanding, but it surely deserves high votes, also because of the excellent sound design. The tv spot can be watched on Virgin’s site. Internet advertising is also part of the effort, with ads appearing, among the others, on Lastminute.com.
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