In the UK the government has launched an online campaign to encourage more children to study maths and science.
It’s a smart educational project, with a rare and strong practical focus. The website shows a series of cool aspirational jobs (from game developer to snowboard designer to food technologist) while describing the educational path to start those careers. I like it because it wants children to think (at least for a couple of seconds in order to realize the variety and breadth of careers that science and maths qualifications can lead to.
Glue London has just launched a new integrated campaign for Virgin Trains with the claim “go greener, go cheaper“. If you care about the environment, you should travel by train, and if you’re not convinced yet this is the right thing to do, have a look at what “the flora and the fauna of Great Britain have to say about greener travel“. As Iestyn from Glue explained me, they had a lot of fun creating the campaign and after having seen the videos, I can understand why The campaign concept is really nice, and the videos are amusing, so it’s a pity that the site lacks of interactivity. In the end, it’s just an aggregator for the campaign videos and to deliver some information about the Virgin Trains green facts.
They named the site “Home Improvisation“, and at the very first sight it might seem it’s an home-made web page. But after 10 seconds browsing you realize it’s a brilliant online marketing concept, surprising, entertaining and yes, with an healthy touch of viral potential. Upmystreet.com launched Home Improvisation to spoof popular Tv shows which promise you to renew your home/your garden/your life. The viral video is definitely funny, and the interactive video game offers you a good opportunity to test your ability at renovating. One more thing I like about this website is the attention to details: look for example at the animations used in the loading. Congrats to Glue London for the great job.
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