In the UK the government has launched an online campaign to encourage more children to study maths and science.
It’s a smart educational project, with a rare and strong practical focus. The website shows a series of cool aspirational jobs (from game developer to snowboard designer to food technologist) while describing the educational path to start those careers. I like it because it wants children to think (at least for a couple of seconds in order to realize the variety and breadth of careers that science and maths qualifications can lead to.
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