Pupils, let’s study maths
In the UK the government has launched an online campaign to encourage more children to study maths and science.
It’s a smart educational project, with a rare and strong practical focus. The website shows a series of cool aspirational jobs (from game developer to snowboard designer to food technologist) while describing the educational path to start those careers. I like it because it wants children to think (at least for a couple of seconds in order to realize the variety and breadth of careers that science and maths qualifications can lead to.
From a sociological point of view, I must say that it’s interesting to see that another government, after Japan, also feels the need more engineers and less “creative” people.
The agency is Glue London.
via Revolution Magazine.