The thing that stunned me the most about this campaign from Colombia is that being a river the only way to reach their target audience that was what they used as the media vehicle. Done by Lowe SSP3 from Colombia, the image of the river full of light is one of the most touching and beautiful things i’ve seen lately:
Mobliss and Tribal DDB Worldwide have teamed up to create, implement and manage a wireless text messaging promotion for the United States Air Force. As explained in the press release, the promotion, which launches on May 29th and is expected to last through June, will involve a trivia game, called Air Force Snap Decisions. The trivia game will be available to wireless subscribers at three different events in conjunction with The United States Air Force “Cross Into the Blue” (CITB) Tour. I don’t know what to say about this initiative. It’s a good sign that mobile marketing is becoming relevant in the US but, at the same time, I’m disconcerted by the fact that the army wants to entertain and engage its audience. I can’t ignore my pacifist soul. To read more about videogames and war, check out “War Gaming“, by Thomas Mucha, on Business 2.0.
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