Reebok has started the Whodunit? campaign in Europe. What’s important to notice is that they’re running it exclusively online. As explained on Brand Republic Flash video ads will play a key role in the campaign, with the goal of raising Reebok’s brand awareness and drive response. The banner are currently performing on Yahoo! and Msn networks. Here’s a screenshot of a floating ad I’ve found today on Yahoo! inside the “Sport” section. Read more on the Whodunit? campaign in the US.
On iMediaConnection Dawn Anfuso presents an interview with Marc Fireman, Director of Interactive Marketing at Reebok. They talk about Reebok’s online campaigns, in particular of Whodunit? and Terry Tate. Fireman also gives his opinion about rich media, online communication and the lessons Reebok has learned from its online efforts. Very interesting.
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