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Tag archives: wireless advergames

What about wireless advergames?

on January 14, 2004 by Martina Comments

Poste Italiane, the National Italian Postal Service is launching a wireless advergame (with a video clip) to promote its new pre-paid credit card, which is the “son” of an online game featured on The game can be downloaded from an advergames portal as well. The idea of a wireless advergame sounds great also because it’s getting a lot of attention from the media with a positive echo for the branding effect.

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