I had no idea of what XM Radio. And I’m still not sure of what XM Radio is after looking at the website they recently launched. Don’t get me wrong, the site is very nicely designed, the animations are lovely, and the interactivity is fun, but I find it a bit hard to understand the connection between the animals and the satellite radio.
I realize I will sound picky (but this is why you like me, right? but, in my opinion, the site lacks in concept, not in execution. Of course there are links around the site that allow you to discover the XM world, but they aren’t really in the context of the storytelling.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen