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Playstation 2 holiday push

November 19, 2003 at 8:52 by Martina Comments

“Live in Your World. Play in Ours.(TM)”
This is Sony message to engage more and more people with PlayStation 2. In a press release on Yahoo! News the Japanese giant explains its strategy for a Christmas marketing push: there will be a massive investment in advertising on Tv, cinema, print and outdoor, as well as online. The online advertising will run across broad-reaching sites such as entertainment, gift-giving and kids destinations.

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