In Japan, Sony has recently launched an amusing project to drive attention around the upcoming release of the new PS3. How does you face look like while you play videogames? Have you got the best “game face”? You can start comparing yourself to a bunch of Japanese videogame players by visiting www.playface.jp or watching the commercials below.
Sony Computer Entertainment recently released Killzone 2 on Playstation 3, and has been using quite an original way to promote this First Person Shooter videogame. Considering that Killzone scenario are more or less about repelling total invasion by enemies (Helghast forces), Sony brought this scheme online, with a dedicated webgame.
You can register on the killzonewebgame page, install a Killzone toolbar on your browser and be ready to fight ! While you are browsing the internet, you may get under attack at any time, if you decide to engage the fight, Helghast forces appear in your window. Basically, you then need to get rid of them.
Exposure Digital is behind two interactive pan-European campaigns now online for Sony Playstation. The first one is to support the release of 24 – The Game. The site currently online offers just a trailer of the new game, further content and viral elements will be added soon. The second campaign is for EyeToy Kinetic, highly personalised workout programme designed to improve personal wellbeing. For the development of the website, exposure Digital worked close with London Studio, the creators of the game. This has resulted in a website which fully integrates the core elements of the game, the two personal trainers Matt and Anna in particular. One of the highlights of the site is the personal training section where you can subscribe for a personalised training programme. Users will receive a series of email that include instructional videos from the 2 personal trainers. Other sections of the site include a Body Balance quiz, Desk Exercises and a downloadable Meditation application. Jeroen Matser, Digital Director at exposure unveils:Working with London Studio was a great opportunity for us to further push the boundaries on integrating game and video footage into a consumer website. People should have a look at this website to see how a brand like Playstation uses information on personal wellbeing and the multi media possibilities of the internet as an add-on to the actual game. This is your own personal trainer online.
“Summer of Freedom” is the new digital campaign by Sony Playstation created by Greenroom Digital. As Julian Smith, analyst at Jupiter points out on his blog, innovation and integration are the main characteristics of the effort which is focusing on the video blogs idea. Sony is currently selecting four bloggers who will post on the initiative’s site their video ideas of freedom. Check the “About” section to learn how to submit your candidacy or just visit the site to see a good example of online marketing by a company that listens to its customers.
“Live in Your World. Play in Ours.(TM)” This is Sony message to engage more and more people with PlayStation 2. In a press release on Yahoo! News the Japanese giant explains its strategy for a Christmas marketing push: there will be a massive investment in advertising on Tv, cinema, print and outdoor, as well as online. The online advertising will run across broad-reaching sites such as entertainment, gift-giving and kids destinations.
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