Digital advertising and marketing: only the best ideas worldwide, since 2003

US marketers and mobile marketing

January 14, 2004 at 3:06 by Martina Comments

eMarketer reports the results of a Reveries study conducted among over 400 marketers. 22.7% of marketers think mobile marketing is currently just fairly viable, only 13% rate it as fair five years from now.
On the topic, there’s also an article on iMediaConnection, while the full research’s results are available here.

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