NMA reports of a study by Bunnyfoot Universality on banners. Despite the funny name of the research company, the results are quite interesting, although they don’t say anything new: online banners build brand awareness, even if people don’t click on them.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy
Ok, I’ll give banners that… especially the ones at my Yahoo! mail account. I definately -do- notice them when they are well put together, but in three years I have yet to click on one…