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Wireless marketing to support FCUK’s radio

April 4, 2004 at 9:26 by Martina Comments

Fashion brand French Connection is planning to use mobile marketing to support its expansion into the US. FCUK has recently launched a digital radio station and is supporting the spring/summer marketing campaign with SMS and MMS.

One Response to Wireless marketing to support FCUK’s radio

  1. webster says:

    This brand “French Connection UK” of FCUK has been in the United States for nearly 10 years already. When I lived in LA in the 90′s they had a large store on Santa Monica’s 3rd Street Promenade, one of the most popular tourist destinations in Southern California.
    Being slightly dislexic I’m always amused when I see people, mostly young women, walking around wearing their logo. I happened to see one of their t-shirts being worn here in Kansas City this past Friday evening.
    Webster

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