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H&M’s “Divided” online campaign

May 12, 2004 at 7:58 by Martina Comments

Swedish fashion brand H&M will start next week an online campaign to promote its summer collection “Divided”. Banners and pop-ups as well as the innovative i-Flash TV format will run through the main German web sites like Lycos, Freenet and Msn. As Horizont (in German) reports, i-Flash ads will contain mini interactive spots that will allow users to browse the new collection and immediately find further information about the products.

One Response to H&M’s “Divided” online campaign

  1. jessica says:

    I love divided and I have a very good friend who designs t-shirts. He’s worked for two different magazines for fashion. I really think it would be hot to see some of Quan Luv’s designs in H&M. http://Www.QuanLuv.com is his website.
    Keep up the good work!

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