Digital advertising and marketing: only the best ideas worldwide, since 2003

“Cook Express” for mobile phones

June 7, 2004 at 10:45 by Martina Comments

Last week Wine Spectator announced a mobile service to provide users with wine informations anytime anywhere. As a logical consequence, the Food Network has decided to launch a similar service for recipes. You can’t drink a good wine without eating something. So Airborne Entertainment has developed “Cook Express”, a mobile application containing high-quality recipes and helpful tips from some of the Food Network’s most celebrated chefs.
Beth Higbee, vice president of new media at Food Network commented:

“Wireless allows us to go beyond TV and website to combine instant communication with truly useful content.”

Comments are closed.

Advertise here