Mobile marketing: why not?

112 Millon handsets can’t be wrong writes Lora Kolodny on Inc. Magazine. The cell phone is a new marketing medium, the next frontier in direct marketing, which allows to access a huge number of consumers.
The article is nothing more than an introduction to mobile marketing for the American audience, its doesn’t say anything new, but it’s worth linking to highlight the growing interest of the media towards cell phones’ marketing potentials.