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Online advertising is bouncing back

July 1, 2004 at 2:52 by Martina Comments

Online advertising is re-gaining the value it had in the New Economy “golden days”. The Deal (via Yahoo! News) talks about recent acquisitions in the industry (Agency.com bought Exile on Seventh, aQuantive bought SBI.Razorfish, DoubleClick bought Performics, AOL bought Advertising.com etc…), also quoting the opinion of Gary Stein, senior analyst with Jupiter Research who commented:

“Online advertising is bouncing back. Surviving companies have money in the bank and want to further strengthen their positions, and there are a lot of new companies doing interesting and clever things that can be bought at a good price.”

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