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Mobile coupons help viral marketing

May 9, 2005 at 7:41 by Martina Comments

Paper discount coupons start looking rather old-fashioned and “annoying” in South Korea, that’s why Hyundai Department Store, the nation’s largest department store chain, has started issuing mobile coupons targeting customers. Telecoms Korea reports Hyundai will send mobile coupons to 300,000 customers aged 17 to 30.
The nice thing to note is the viral essence of the initiative. Coupons in fact can be forwarded to friends, giving Hyundai marketers the possibility to reach a wider number of prospects. Of course there is the risk of spending a lot of money to support the discounts, but the positive, viral effect should be granted.

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