Consumers will soon be able to redeem their mobile coupons at high street stores. Netimperative reports i-movo has developed a new mobile commerce system which will enable the existing payment terminals to accept SMS coupons. The ideas sounds interesting both for consumers and retailers. By definition it is paperless, and this make the refunds easier for retailers, furthermore, the voucher issuer can decide how many times the code can be used.
Mobile marketing is gaining popularity among marketers, but it will become a killer application only if not used as a stand-alone solution but rather if integrated in the marketing mix. From Germany two studies from the Instituts für Mobile Marketing (ifmm) and Carat Direct confirm more and more brands (81 percent, according to Carat) will adopt mobile marketing in the next three years. Cell phones users are reported to be favorable most of all to initiatives where they can get immediate discounts, aka mobile coupons. For more information on the Carat Direct study, which I suspect is only in German, you can get in touch the Managing Director, Tina Beuchler, Tel. 0611/7399-560, firstname.lastname@example.org. For more info on the study by the Instituts für Mobile Marketing visit their website.
Paper discount coupons start looking rather old-fashioned and “annoying” in South Korea, that’s why Hyundai Department Store, the nation’s largest department store chain, has started issuing mobile coupons targeting you.ng customers. Telecoms Korea reports Hyundai will send mobile coupons to 300,000 customers aged 17 to 30. The nice thing to note is the viral essence of the initiative. Coupons in fact can be forwarded to friends, giving Hyundai marketers the possibility to reach a wider number of prospects. Of course there is the risk of spending a lot of money to support the discounts, but the positive, viral effect should be granted.
Cosmetics brand Maybelline New York has launched a mobile-based campaign to distribute discount coupons in The Netherlands. Emerce (in Dutch) explains the initiative is supported by online banners where users can find the number to text their request to in order to get a 2
UK based software house M-bar-go has created a mobile couponing service that allows consumer to receive unique barcodes on their cellular phones. Coupons with the special offers can then been redeemed at the retailer by scanning the barcode. Excellent idea which opens interesting possibilities to mobile marketers.
If you can read Spanish, you will surely appreciate this column by David Roman Coy (a Marketing Professor) on Marteting Directo: El movil en el mix de la promocion de las empresas. Cell phones have introduced a revolution in personal and commercial communication, but we still have to see the best of it. According to Coy, marketers will take advantage of mobile communication especially for what concerns coupons and instant promotions.
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