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Manchester United to launch mobile campaign

July 21, 2005 at 8:56 by Martina Comments

Another football team is using mobile phones to connect with its supporters: Netimperative reports Manchester United has launched a mobile campaign to sell its mobile content on the Internet or through their WAP portal (wap.mumobile.co.uk). Manchester United is very strong in marketing its brand around the world and recently signed a deal with Vodafone to create MUmobile in order to target its estimated 75 million fans.

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