Do blog ads generate buzz?
Yesterday at Ad:Tech New York industry experts debated the issue, presenting different opinions. Mediapost collected the points of view in a brief article: Nick Denton, founder and publisher of Gawker Media said he can’t really point to any examples of posts that originated from ads themselves. Steve Rubel said that advertising on blogs assisted marketers in “finding the customer evangelists out there” and “empowering them with tools.”
Personally I think that “do blog ads create buzz” is a tricky questions. It would be more correct to ask: do blogs generate buzz? OR how do ads on blogs perform?