Yesterday at Ad:Tech New York industry experts debated the issue, presenting different opinions. Mediapost collected the points of view in a brief article: Nick Denton, founder and publisher of Gawker Media said he can’t really point to any examples of posts that originated from ads themselves. Steve Rubel said that advertising on blogs assisted marketers in “finding the customer evangelists out there” and “empowering them with tools.” Personally I think that “do blog ads create buzz” is a tricky questions. It would be more correct to ask: do blogs generate buzz? OR how do ads on blogs perform?
Have a look at this funny commercial Rexona for Men has launched in The Netherlands. The full version of the Tv spot is available only online on Rexona.nl. A part from the fact the video is really funny, the cool thing about Rexona’s marketing initiative is that the spot is promoted with a series of ads on influential Dutch blogs (i.e. Retecool). Again, the idea we need to follow is: go where your target audience is. And if your target audience reads blogs, then advertise there. The only thing I miss on the site is a “send to a friend” button. Since the video is nice, why should Rexona miss the opportunity to generate a little bit of viral effect? [News via Marketingfacts.nl]
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy