Have a look at this funny commercial Rexona for Men has launched in The Netherlands. The full version of the Tv spot is available only online on Rexona.nl. A part from the fact the video is really funny, the cool thing about Rexona’s marketing initiative is that the spot is promoted with a series of ads on influential Dutch blogs (i.e. Retecool). Again, the idea we need to follow is: go where your target audience is. And if your target audience reads blogs, then advertise there. The only thing I miss on the site is a “send to a friend” button. Since the video is nice, why should Rexona miss the opportunity to generate a little bit of viral effect? [News via Marketingfacts.nl]
My Alert Marketing has created in Spain a mobile marketing campaign for Rexona for Men. As Diario Ipmark (in Spanish) reports, the initiative is promoted with on-pack messages and will run until the end of March. Users have to text the word “Rexona” with their sex, age and postal code to a special number. Prizes (products branded Real Madrid) are assigned immediately.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen