Have a look at this funny commercial Rexona for Men has launched in The Netherlands. The full version of the Tv spot is available only online on Rexona.nl. A part from the fact the video is really funny, the cool thing about Rexona’s marketing initiative is that the spot is promoted with a series of ads on influential Dutch blogs (i.e. Retecool). Again, the idea we need to follow is: go where your target audience is. And if your target audience reads blogs, then advertise there. The only thing I miss on the site is a “send to a friend” button. Since the video is nice, why should Rexona miss the opportunity to generate a little bit of viral effect? [News via Marketingfacts.nl]
My Alert Marketing has created in Spain a mobile marketing campaign for Rexona for Men. As Diario Ipmark (in Spanish) reports, the initiative is promoted with on-pack messages and will run until the end of March. Users have to text the word “Rexona” with their sex, age and postal code to a special number. Prizes (products branded Real Madrid) are assigned immediately.